Right now, if you’re thinking about your career path, there’s no doubt that digital marketing is a hot topic. But what will the job market look like in 2022? Which careers will be in high demand then? Check out this post to find out.
We’ve divided up our list of best digital marketing careers in 2022 by experience level, so whether you’re just starting out in the field or are ready for a new job in five years, we have some great career options that might be perfect for you.
1. Entry-Level Digital Marketing Careers
Entry-level positions are an excellent way to get your foot in the door of any company, and once you’ve completed an entry-level digital marketing position, there are dozens of fantastic opportunities for advancement available.
2. Marketing Coordinator
A marketing coordinator is your run-of-the-mill entry-level job that’s great for new college grads with a degree. The role of a marketing coordinator is to assist the rest of the team with digital marketing projects and campaigns.
3. Social Media Marketer
Social media marketers are some of the most sought-after people in the business world today, so you’ll have no trouble finding an entry-level position if you have some social media savvy under your belt. A social media marketer works primarily on a company’s social media accounts to develop and implement online marketing strategies.
4. SEO Specialist
SEO specialists are also in high demand, so if you have an eye for search engine optimization, this might be the perfect career opportunity for you. An SEO specialist is responsible for researching keywords and analyzing metadata to improve a website’s search engine rankings.
5. Online Advertising Specialist
As an online advertising specialist, you’ll work to implement and monitor the success of advertisements across various platforms and devices. If you think that sounds like a great entry-level position, read on for more information!
6. Digital Marketing Analyst
A digital marketing analyst works closely with digital marketing teams to define the company’s marketing goals, develop strategies to achieve those goals, and analyze the performance of current marketing initiatives.
7. Graphic Designer
Graphic designers are creative types who have a knack for bringing digital marketing campaigns to life through text, color, images, and graphics. If you have an eye for design but don’t necessarily want to code, this is a great career path to consider.
8. Web Designer
Similar to graphic designers, web designers have a solid understanding of UX and UI design principles, as well as HTML and CSS coding languages. Web designers work closely with other members of the digital marketing team to create a website’s front-end structure and graphics.
9. Content Marketer
Content marketers work on and create all of the text, images, videos, and other content for a company’s digital marketing campaigns. If you’re creative and love to write, this is an amazing job opportunity with lots of room for advancement.
10. Social Media Analyst
Social media analysts study social media traffic (e.g., social media posts, keywords, hashtags) to understand a company’s audiences and how they interact with the brand online.
11. Google Analytics Specialist
12. Salesforce Specialist
Salesforce Specialists are the driving force behind a company’s CRM (Customer Relationship Management) software. The role of a salesforce specialist is to analyze customer needs and behavior, manage leads and contacts, consult with clients, and work to develop long-term relationships.