What is Association and Dissociation?

What is Association and Dissociation?

Association and dissociation are two of the most important concepts in psychology. They are used to explain why people act the way they do. 

In this blog post, we will explore these concepts in more detail and discuss how they can be used in marketing. Understanding association and dissociation, you can better understand how your customers think and feel about your product. This will help you create marketing campaigns that resonate with them.


Association: Two things are associated when they are close together in space or time

Association is the process of linking two things together in your mind. This can be done by either thinking about one thing and then thinking about the other or having them nearby in space or time. Dissociation is the opposite of association – it is the process of breaking apart a link between two things.

Dissociation: When two things are no longer associated

Dissociation is a term used to describe how two things that were once associated become disconnected. When dissociation occurs, an individual may feel as though they are detached from their surroundings or themselves. 

Dissociation can be a healthy way of coping with trauma or difficult emotions, but it can also be a sign of mental illness.

The most common form of dissociation is called fragmenting. This occurs when individuals break down their experience of reality into small, separate parts. 

This can make it difficult for them to remember or understand what has happened. It can also lead to confusion and anxiety.

Other forms of dissociation include numbing and freezing. Numbing occurs when individuals lose all sense of emotion or feeling. Frozen people may seem calm, but they are very withdrawn and unable to interact normally with others. 

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They may also have trouble concentrating on tasks because they focus on avoiding painful thoughts or memories.

Dissociative disorders are conditions that involve dissociation in one form or another. 

Dissociative disorders can range from mild cases that don’t interfere with life functioning to severe illnesses that lead to complete separation from reality. 

Some common dissociative disorders include post-traumatic stress disorder (PTSD) and obsessive-compulsive disorder (OCD).

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